Die wertvollsten Marken der Welt 2002

Das Best-Global-Brands-Ranking wird jährlich von der internationalen Markenberatung INTERBRAND zusammengestellt und veröffentlicht. Weitergehende Informationen zu den Ranglisten der weltweit wertvollsten Marken finden Sie auf der Website Interbrand.com.

Coca-Cola Logo

1 | Coca-Cola | USA

Microsoft Logo

2 | Microsoft | USA

IBM Logo

3 | IBM | USA

General Electric Logo

4 | General Electric | USA

Intel Logo

5 | Intel | USA

Nokia Logo

6 | Nokia | FIN

Disney Logo

7 | Disney | USA

McDonald's Logo

8 | McDonald's | USA

Marlboro Logo

9 | Marlboro | USA

Mercedes-Benz Logo

10 | Mercedes-Benz | DEU

Ford Logo

11 | Ford | USA

Toyota Logo

12 | Toyota | JPN

Citi Logo

13 | Citigroup | USA

HP Logo

14 | HP | USA

American Express Logo

15 | American Express | USA

Cisco Logo

16 | Cisco | USA

Cisco Logo

17 | AT&T | USA

Honda Logo

18 | Honda | JPN

Gillette Logo

19 | Gillette | USA

BMW Logo

20 | BMW | DEU

Sony Logo

21 | Sony | JPN

Nescafé Logo

22 | Nescafé | CHE

Oracle Logo

23 | Oracle | USA

Budweiser Logo

24 | Budweiser | USA

Merrill Lynch Logo

25 | Merrill Lynch | USA

Morgan Stanley Logo

26 | Morgan Stanley | USA

Compaq Logo

27 | Compaq | USA

Pfizer Logo

28 | Pfizer | USA

J.P. Morgan Logo

29 | J.P. Morgan | USA

Kodak Logo

30 | Kodak | USA

Dell Logo

31 | Dell | USA

Nintendo Logo

32 | Nintendo | JPN

Merck US Logo

33 | Merck | USA

Samsung Logo

34 | Samsung | KOR

Nike Logo

35 | Nike | USA

GAP Logo

36 | GAP | USA

Heinz Logo

37 | Heinz | USA

VW Logo

38 | VW | DEU

Goldman Sachs Logo

39 | Goldman Sachs | USA

Kellogg's Logo

40 | Kellogg's | USA

Louis Vuitton Logo

41 | Louis Vuitton | FRA

SAP Logo

42 | SAP | DEU

Canon Logo

43 | Canon | JPN

IKEA Logo

44 | IKEA | SWE

Pepsi Logo

45 | Pepsi | USA

Harley-Davidson Logo

46 | Harley-Davidson | USA

MTV Logo

47 | MTV | USA

Pizza Hut Logo

48 | Pizza Hut | USA

KFC Logo

49 | KFC | USA

Apple Logo

50 | Apple | USA

Xerox Logo

51 | Xerox | USA

Gucci Logo

52 | Gucci | ITA

Accenture Logo

53 | Accenture | USA

L'Oréal Logo

54 | L'Oréal | FRA

Kleenex Logo

55 | Kleenex | USA

Sun Microsystems Logo

56 | Sun Microsystems | USA

Colgate Logo

57 | Wrigley | USA

Reuters Logo

58 | Reuters | GBR

Colgate Logo

59 | Colgate | USA

Philips Logo

60 | Philips | NLD

Nestlé Logo

61 | Nestlé | CHE

Avon Logo

62 | Avon | USA

UPS Logo

63 | AOL | USA

Chanel Logo

64 | Chanel | FRA

Kraft Logo

65 | Kraft | USA

Danone Logo

66 | Danone | FRA

Yahoo! Logo

67 | Yahoo! | USA

Adidas Logo

68 | Adidas | DEU

Rolex Logo

69 | Rolex | CHE

Time Magazine Logo

70 | Time | USA

Ericsson Logo

71 | Ericsson | SWE

Tiffany & Co. Logo

72 | Tiffany & Co. | USA

Levi's Logo

73 | Levi's | USA

Motorola Logo

74 | Motorola | USA

Duracell Logo

75 | Duracell | USA

BP Logo

76 | BP | GBR

Hertz Logo

77 | Hertz | USA

Bacradi Logo

78 | Bacardi | BMU

Caterpillar Logo

79 | Caterpillar | USA

Amazon Logo

80 | Amazon | USA

Panasonic Logo

81 | Panasonic | JPN

Boeing Logo

82 | Boeing | USA

Shell Logo

83 | Shell | NLD/GBR

Smirnoff Logo

84 | Smirnoff | GBR

Johnson & Johnson Logo

85 | Johnson & Johnson | USA

Prada Logo

86 | Prada | ITA

Moët & Chandon Logo

87 | Moët & Chandon | FRA

Heineken Logo

88 | Heineken | NLD

Mobil Logo

89 | Mobil | USA

Burger King Logo

90 | Burger King | USA

Nivea Logo

91 | Nivea | DEU

The Wall Street Journal Logo

92 | Wall Street Journal | USA

Starbucks Logo

93 | Starbucks | USA

Ebay Logo

94 | Barbie | USA

Ralph Lauren Logo

95 | Ralph Lauren | USA

FedEx Logo

96 | FedEx | USA

Johnnie Walker Logo

97 | Johnnie Walker | GBR

Jack Daniel's Logo

98 | Jack Daniel's | USA

3M Logo

99 | 3M | USA

Armani Logo

100 | Armani | ITA